Episode 4 – Crobson’s Syndrome



“Crobson’s Syndrome” is an autobiographical sketch by Anthony Crobson, M.D., the greatest pharmaceutical inventor and marketer of all time. Dr. Crobson invented “Crobson’s Syndrome” to have a disease to treat with Crobson’s Elixir, a combination of stimulants he created that became the most widely prescribed medication in history. A marketing genius, he created the “Ask your doctor” ads to avoid disclosing its alarming side effects. He is best known for warning consumers not to crush and sniff his popular pain killer pellets, thereby suggesting that crushing the pellets produced an overwhelming high. 

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